Observatory North Park has also done some co-bookings with two of San Diego’s top independent promoters and venue operators, the Casbah and the Belly Up, both of which continued to do periodic co-bookings after Live Nation’s booking deal with Observatory North Park went through five months ago. After undergoing more than $8 million in repairs and improvements, it will re-open this fall as the Magnolia Performing Arts Center.īoth the San Diego and Santa Ana venues had previously done the majority of their booking in-house, before signing a deal with Live Nation in December. That venue has been shuttered since 2009. In late 2017, Live Nation signed a five-year deal to manage El Cajon’s 1,142-seat East County Performing Arts Center. Live Nation also has exclusive concert booking agreements with San Diego State University’s Viejas Arena at Aztec Bowl and SDSU’s Cal Coast Credit Union Open Air Theatre. The company owns and operates the area’s largest concert venue, the nearly 20,000-capacity North Island Credit Union Amphitheatre (formerly Mattress Firm Amphitheatre), which last year celebrated its 20th anniversary. Whatever the price, the acquisition of Observatory North Park will further increase Live Nation’s already formidable footprint in San Diego County. No price has been disclosed for the purchase of the Santa Ana venue and pending purchase of Observatory North Park. Observatory Orange County contains both a 1,000-capacity main venue and a smaller, 300-capacity club called the Constellation Room. In 2018, the San Diego and Santa Ana venues presented a combined 740 concerts, 200 of which were held at the North Park location.
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It has presented such established acts as Queens of the Stone Age, Los Lobos and Arctic Monkeys, along with such rising talents as Phoebe Bridgers, dvsn and Greta Van Fleet, whose sold-out 2018 show there grossed $43,450 in ticket sales.
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The North Park Observatory covers 32,000 square feet. The move comes less than five months after Live Nation signed a deal to exclusively book performers at the two venues.īoth venues were owned and operated by the same parent company, the Orange County-based Observatory LLC, which formed SD Observatory LLC in 2015 when it bought what is now Observatory North Park from its previous owners. Live Nation, the world’s largest concert and live events production company, has purchased one of Southern California’s largest independently owned music venues - the 1,000-capacity Observatory Orange County in Santa Ana - and is finalizing its acquisition of San Diego’s 1,100-capacity Observatory North Park.